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SHOW NOTES:
We’ve got another great episode for you today all about when to call yourself an expert. There’s so many people in our industry that say if you know 10% more than the people around you, then you’re an expert and you should absolutely be able to teach them. There’s a lot of positives to this idea! We absolutely believe in being able to help the person behind you. Or that this 10% idea should be like a permission slip if you’re ready to move into education – reminding you that you don’t need 20 years of experience to help someone else learn. You’ll have to listen to our episode to learn exactly what we think… but we’ll give you this little reminder: it all comes down to being honest and genuine with your audience. People buy from people and that’s what matters most.
Inside this episode, you’ll hear:
- What we think the “10% rule” means (1:47)
- Where calling yourself an expert can get sticky (5:56)
- Why there’s nothing wrong with owning that you aren’t an expert (7:30)
- The difference between “expert” and “educator” (9:05)
- How to be there for others + help them while staying genuine to your brand (13:00)
- Tips to navigate the transition into the education space (16:35)
- A reminder to focus on being honest and transparent with your audience (18:10)
FULL TRANSCRIPT:
Read the full episode transcript HERE!
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Thanks for tuning into this episode of Talking Small Business! You’re always invited to our table and we can’t wait to catch you in the next conversation!
XO,
