Kat Schmoyer and Megan Martin, hosts of Talking Small Business Podcast


Marketing & Messaging for the Multi Passionate Entrepreneur


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Being a multi-passionate business owner is an exciting journey. Both of us have multiple brands and businesses under us, multiple products and revenue streams – and it can be amazing. But, being a multi-passionate entrepreneur doesn’t come without it’s challenges. Perhaps one of the biggest ones is how we market and share our message because sometimes things work really well together… and sometimes they don’t. Megan is definitely our go-to marketing and messaging expert so today, we’re picking her brain about marketing and messaging for the multi-passionate entrepreneur.

What we’re discussing today:

  • Why this episode feels timely for Megan and her husband Jordan (1:30)
  • How a shift towards organic marketing vs. referrals is changing how Megan approaches marketing (2:35)
  • The struggle you can feel when you can’t wrap all your messaging up in one little perfect bow together (4:55)
  • Tips to find your storyline as a multi-passionate entrepreneur (6:49)
  • When to consider breaking your brands into multiple accounts, websites, and stories (12:07)
  • Why sometimes having truly separate brands isn’t a bad thing (13:45)
  • An easy way to get started as a multi-passionate entrepreneur: seasons of marketing (18:39)
  • Learning to let go of the stress over confusing clients (20:32)
  • Examples of priming content to help your audience understand your various offerings (23:19)
  • How building up an audience is the best thing you can do to grow your business (25:42)


Read the full episode transcript HERE!

Links Mentioned in this Episode:

The Digital Lab

Reese and Renee

Creative at Heart

Kat’s Integration Services

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Marketing and Messaging for the Multi Passionate Entrepreneur: tips to grow your brands shared on the Talking Small Business podcast
Marketing and Messaging for the Multi Passionate Entrepreneur: tips to grow your brands shared on the Talking Small Business podcast

Thanks for tuning into this episode of Talking Small Business! You’re always invited to our table and we can’t wait to catch you in the next conversation!






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I'm Megan

I'm Megan Martin, a Mama of 4 and a conversion-focused website designer by trade who helps passionate creatives own what makes them unique and turn what they know, love, do, and already have within them into what they can sell through digital products earning passive income!


I'm Kat

I'm Kat Schmoyer, biz coach, educator and host of Creative at Heart Conference! I've been called "The Calendar Girl" because of my poster size Calendar and my passion for helping visionaries like YOU find a quarterly system that makes big dreams and daily’s happen!



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