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In Episode 25 of the Talking Small Business podcast, we introduced the idea and magic of a Value Ladder in your business to everyone! It was so popular and we decided to create a part two of that episode. So, today, we’re talking about how to actually create a value ladder for your business. We’re diving into the how’s, what’s and where’s of building a value ladder. Whether you’re a product based business or a service based business, a value ladder will absolutely serve you well so let’s get started on how to build one for your biz!
What we’re discussing today:
- What is a value ladder (1:22)
- How to build a value ladder in a service based business (2:52)
- Tips to promote your value ladder (4:16)
- How to create your value ladder in a product based business (7:28)
- Consumption sequences and how they help build your ladder (10:30)
- Why consumption sequences are the most underutilized methods in value ladder promotion (15:37)
- What a nurture sequence is – and if it’s helpful (21:31)
- Where to start building your value ladder (25:51)
Read the full episode transcript HERE!
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