The Woman Making Money: Breaking Down Barriers in a real conversation about being the financial backbone and CEO of your business


How to Practically Build a Value Ladder in Your Business


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In Episode 25 of the Talking Small Business podcast, we introduced the idea and magic of a Value Ladder in your business to everyone! It was so popular and we decided to create a part two of that episode. So, today, we’re talking about how to actually create a value ladder for your business. We’re diving into the how’s, what’s and where’s of building a value ladder. Whether you’re a product based business or a service based business, a value ladder will absolutely serve you well so let’s get started on how to build one for your biz!

What we’re discussing today:

  • What is a value ladder (1:22)
  • How to build a value ladder in a service based business (2:52)
  • Tips to promote your value ladder (4:16)
  • How to create your value ladder in a product based business (7:28)
  • Consumption sequences and how they help build your ladder (10:30)
  • Why consumption sequences are the most underutilized methods in value ladder promotion (15:37)
  • What a nurture sequence is – and if it’s helpful (21:31)
  • Where to start building your value ladder (25:51)


Read the full episode transcript HERE!

Links Mentioned in this Episode:

Kay Hillman

The Magic of Value Ladders in Your Business

Pin this Conversation:

How to practically build a value ladder for your business to increase sales and connect your offers: a candid talk on Talking Small Business
How to practically build a value ladder for your business to increase sales and connect your offers: a candid talk on Talking Small Business

Thanks for tuning into this episode of Talking Small Business! You’re always invited to our table and we can’t wait to catch you in the next conversation!






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I'm Megan

I'm Megan Martin, a Mama of 4 and a conversion-focused website designer by trade who helps passionate creatives own what makes them unique and turn what they know, love, do, and already have within them into what they can sell through digital products earning passive income!

I'm Kat

I'm Kat Schmoyer, biz coach, educator and host of Creative at Heart Conference! I've been called "The Calendar Girl" because of my poster size Calendar and my passion for helping visionaries like YOU find a quarterly system that makes big dreams and daily’s happen!


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